How to Optimize your Video to Improve Traffic and ranking in SEO

In the current scenario, if you want to bring your business to the next level of success, video SEO can be a game-changer for your effective marketing strategy. Most companies can’t ignore the importance of video SEO for improving their online presence and helps you persist in the toughest competition. We can expect, Youtube marketing trends will be grown in the next year. People love to watch videos than reading the text content. An ordinary people tend at least 16 hours of online video per week, and most marketers use it as an effective marketing tool to improve their marketing tactics. 

According to Alexa traffic ranking, YouTube is one of the most visited sites on the web, after Google. More than 30 million visitors watch YouTube per day, and 80% of YouTube views are from outside of the US. In this blog, we will discuss how to optimize your video SEO. Find out more here.

1. Video Title: The video title plays a vital role in grabbing the user’s attention. Keyword search is essential before you have locked your title. Title is a ranking factor that must have at least five words long, including the targeting keyword. 

2. Thumbnail Image: When we compare the various ranking factors for video SEO, a video’s thumbnail image is more important than the title in attracting the click from the YouTube searcher. No one will click on your video if you have an unappealing thumbnail. You can make more interesting and eye-catching your thumbnail through fun graphics or titles. 

Description: Choose particular keywords for your videos that explain your content to improve search traffic to your video. It is highly recommended to use your video’s description and title to increase its chances of ranking in potential viewer’s search results. You can take the help of Google Ads like keyword planner and Google Trends to perform your job as well. Repetition of the keywords two or three times is the best tactic for the optimal results. 

YouTube Tags: YouTube tags are one of the important ranking factors in YouTube’s search algorithm. Youtube allows you to use many tags, but inaccurate tags may lead to bounce rate and thus hurt your rankings. When you add the tags for your video, it should be covered with famous people’s names, brands in your video. 

Video Quality: The quality of your video an incredibly important ranking factor that can stand out from the competitors. 

Produce Quality Content: If you want to engage your targeted audience, producing unique & quality content is crucial for your business. 

Edit your Filename: Editing your video file name seems like a perfect trick that may or may not dramatically impact your SEO. You can change your default file name with the targeted keyword. 

Share your video content on multiple social media channels: Having quality content is not enough until you don’t share various social media platforms such as Facebook, Twitter, Quora, and other social platforms. 

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