fitness marketing tips
Digital Marketing

7 Ideas to Promote a Small Fitness Business

Fitness has quickly taken over the world by a storm. It is important to stay fit and healthy and improve your overall lifestyle. However, with the increase in fitness clubs and gymnasiums across the world people are constantly looking for the best fitness gyms.

If you want to stay ahead of your competitors then you need to stay on the top of Google Local Results.  In this article, I am going to discuss how you can promote a fitness business.

Fortunately, the internet provides many ways to market your business online, especially in a world that is connected digitally and it cost you less than other marketing i.e. TV and Radio advertisements. Digital marketing strategies are the best way to get potential customers online and also helps to maintain a proper relationship with your clients.

Reaching out to the target audience is never too easy but few techniques can help you engage and connect with your audience in a better way.

Promoting your fitness business is an ongoing process which should never stop.

7 Effective Ways to promote your Fitness Business

1. Create a Google and User-Friendly Website

A responsive and user-friendly website is mandatory to earn a top ranking in Google search results. Over half of your potential target audience is present online and make sure the website that you create has all of the information that your audience is more likely to search and is optimized for the search engines.

Here is a checklist for creating a fitness or gym website: 

  • Free Workout plans
  • Free eBooks and Training Videos
  • Personal Training
  • Diet Planning
  • Daily Nutrition Planning
  • Online Personal Training
  • Personal customized workout plans
  • Free Trial leading to subscription
  • Live Video Coaching
  • Testimonials
  • Before and After challenge pics

Here is a checklist for SEO friendly website:

  • Keywords optimization
  • Meta tags
  • Content Optimization
  • Image alt tag optimization
  • Heading Tag Optimization
  • Internal Linking
  • Site Structure
  • Implement Structure data
  • Add an Html and XML Sitemap
  • Setup & Optimize Google Analytics
  • Setup & Optimize Google Search Console & more

2. Social Media Promotion

Social media is a powerful tool to promote your business. Fitness enthusiasts are constantly looking for ways and means to stay fit and healthy. Therefore, it is best to active on social media platforms like Facebook, Twitter, Instagram, Pinterest, and YouTube. These platforms can be used to promote the small fitness business to your target audience.

Here is the Checklist to do social media for fitness business

  • Post Daily Tips
  • Post Workout Videos
  • Live Stream
  • Create Contests
  • Active in Health Groups

3. Offer Weekly/Monthly Emails with Tips

One of the best ways to stay connected with your audience is to send them tricks and tips through emails. Not only it is an excellent way of email marketing but it is also beneficial in reaching out to your potential audience. You can offer weekly/monthly tricks to your clients, gym members, Facebook followers, and referrals to increase your email list. Having emails of your clients allows you to check in with them, stay relevant and promote new program and sale.

4. Offer Discounts or Free Sessions

Who doesn’t like to get free sessions when it comes to fitness? By offering discounts and free mini sessions to your audience you can help them know about what you can offer them. You can give them a free introductory session, a trial session, or a discounted session.


5. Host Fitness Healthy Living Challenge

By hosting a fitness challenge you can meet people who love fitness as much as you do and are willing to learn more. One of the best ways to promote your fitness business is through word of mouth and interacting with the audience personally face to face.

You can put forward these challenges in a boot camp or a marathon type of event. You can also raise funds for a charity through the fitness challenge and attract more people. You can reward the winners with something they can get at your fitness gym.

6. Video Marketing

Video marketing is an amazing way to stay connected with your audience and reach out to your potential audience. You can upload interesting videos about fitness, workouts and diet tips to attract customers.

By uploading regular videos on social media platforms or YouTube you not only can stay relevant to your audience but it also gives you an opportunity to stay connected with them despite the geographical location. YouTube is a fantastic resource to connect and reach out to people. Upload interesting videos, talk about fitness, diet, and workout. Feed the audience with what they are looking forward to.


7. Connected With Media

Blog posting publications is the best way to stay relevant on the internet. It can help in bringing awareness about your business. It gives you strong trustworthiness and conformity. Upload latest information as these articles will tell the audience about your knowledge which will give you more credibility. Ultimately, it helps you in creating a wider audience and gain potential leads.

Other Link Building Strategies checklist for fitness business

  • Do press release
  • Do Guest posting
  • Add your business on local listing sites like Yelp, yellow pages, etc..
  • Classified Ads
  • Niche Directory submissions


Happy Blogging 🙂


Mandeep is the founder, Content Strategist and SEO Expert at Software Updates. He loves to travel and explore historical places. Reach out directly to our company at Expobiz IT Solutions

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