How to Rank with SEO

How to Rank with SEO

As the saying goes, change is the only constant. With the shifting of the tides comes our need to adapt. The same is true for the search engine optimization (SEO) industry. Without proper knowledge of SEO, your website won’t be easily searched on Google even when people use the right keywords. As the years go by, search engines update the rules and requirements that influence how well a website ranks in the results. For SEO in 2020, you might need to do some tweaks to keep up with these changes.

Here are tips to make your website stand out this year:

Focus on quality content

So it’s true what they say: Content is king.

Content is the number one factor that search engines consider in determining their rankings. This doesn’t only involve writing original (not copy-pasted) articles or blog posts with impeccable grammar and punctuation. “Content,” as understood by SEO practitioners, also includes the use of well-formatted texts, proper headers and page titles, and the right number of URLs that point in and out of your site.

Search engines may keep updating their rules, but content will always be the number one thing they’ll watch out for.

Loading speed matters

Whether you like it or not, your page loading time is an important factor. If there’s one thing Google doesn’t like, it’s a site that loads slower than a turtle. Not only will it harm your rankings, but it will also convince people not to return to your website. Research shows that visitors are likely to abandon sites that take more than 3 seconds of loading. These visitors will not even return to those websites.

If you value both your SEO ranking and abandonment rating, consider increasing your site’s page loading speed.

Variety wins

Open a random page on your site and look at it. Are you seeing nothing but text? If so, you’re not doing enough in terms of variety.

In the digital age, visitors are more likely to stay on a website with multimedia options: pictures, videos, audio clips, and even slideshows. Adding these elements to your site will improve user experience as well as your SEO ranking. The more videos you upload, the longer the average visitor spends on your website. Search engines will notice this, thus boosting your ranking up a few notches.

Always go mobile

By now, you should already be aware that there are now more people who use mobile devices than computers. As a matter of fact, more than 60% of searches on Google are done on mobile these days. Such is an indication that site owners need to optimize their businesses for mobile use. A website that doesn’t load properly on a regular phone will gain fewer visitors, resulting in a lower ranking on search engines.

Social media helps

What’s a better marketing tool than word-of-mouth? The year 2020 sees more websites going active on social media. A huge number of people sharing links to your site will translate to a higher SEO ranking. By encouraging visitors to share your links on social media, you are thus widening your coverage. Don’t forget to place sharing icons next to your content, too! If your website has its own social media page (which it should already have), users will have an easier method of spreading your URLs.

According to Blogger Timer, remember these tips and your website will rise to the top of search results in no time. SEO in 2020 doesn’t need to be as intimidating as it sounds. You only need the proper knowledge and discipline to adapt to Google’s changes.

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